Kangol’s Boxpark Success
Iconic British headwear brand Kangol is enjoying trading success at Boxpark, the brand’s first retail site in the UK. The store, which opened in December 2011, is showcasing hero ranges including the Luxe collection, the Aerial7 & P2i collaborations, all which are outperforming sales targets.
Kangol’s first foray into pop-up stores started in Los Angeles in 2008, celebrating the brand’s 70th Anniversary. The next destination was New York’s Limelight Marketplace in 2010 and Kangol has visions of continuing to move the pop-up space to major cities around the globe at hip, style destinations. Boxpark was the perfect fit for Kangol’s retail venture in the UK, with the pop-up retail mall attracting the perfect customer in tune with the Kangol philosophy.
“Boxpark in Shoreditch has been a great location for Kangol’s first retail dalliance in the UK. We have been very impressed and excited about the sales results, customer feedback and capabilities offered by the venue. Kangol has forever been aligned with style, culture and attitude which resonates with the attitude and customer-base of Boxpark. We look forward to another successful season of trading.” Julie Swan, Managing Director, Kangol Headwear.
Kangol, which was born in Cumbria in 1938, has entrenched itself as a leading icon of street style. Adopted by the trailblazers of hip-hop, A-List Hollywood actors and global fashionistas, Kangol is a cultural fusion that takes the best of British heritage and mixes it with future style, an attitude well-aligned with the Boxpark ethos.