Marketing them as a must-have post-war fashion item, Jacques becomes increasingly involved in the production and distribution of berets over the next 20 years. In 1938, Jacques creates the name KANGOL to distinguish himself from the competition. The most widely believed theory is that the founder combined the K from knitting, the ANG from angora, and the OL from wool. Whatever the true origins the name was an inspired invention. Officially born in Cleator, Cumbria in the U.K., Kangol gained notoriety as a brand for providing berets to the British army in WWII, most notably for General Bernard Montgomery. The anglo tradition continued in the post war years as Kangol outfitted the English Olympic Team with berets for the 1948 opening ceremonies.